A famous cartoon from the dawn of the digital age depicts two dogs sitting in front of a desktop computer. The one with its paws on the keyboard says, “On the Internet, nobody knows you’re a dog.” Fast-forward to today, and we might say, “On the Internet, nobody knows you’re not a digital giant.”
The lines separating big digital platforms from banking are starting to blur. As a result, consumer expectations for digital banking are increasing and creating new considerations for banks looking to survive and thrive. Winning banks will need to leverage new tools, build brand loyalty in new ways, and maintain a strong focus on customer satisfaction. They’ll also need to master change management and deploy real-time pricing on relevant offers.
All this makes for very interesting discussion—like the panel discussion I was fortunate to moderate at this year’s Banking Growth Forum. My most sincere thanks to Ryan ffrench of BMO and Rick Flack of Nomis for joining me and sharing their valuable insights on both the human and technology aspects of change management.
Conversations with banking leaders at the Forum included topics like integrating real-time pricing with intelligent platforms. As cloud-based CRM solutions and intelligent platform services are such key drivers of success in digital banking, the Forum was also a prime opportunity to demonstrate our new solution that enables frontline bankers to use their existing CRM interface with the power of the Nomis product suite on the back-end. We look forward to bringing this and other ecosystem powered solutions to our banking clients.
Accenture was proud to once again serve as Premier Sponsor of the Forum and to continue our partnership with Nomis—one of our most valuable relationships in the new banking ecosystem. Thanks to the Nomis team for again hosting such an engaging industry event and giving me the opportunity to share my thoughts on pricing strategy and change management in the video interview below.
César helps banking clients set and drive strategic direction in digital channels to achieve an integrated customer experience. He also serves as the global sales lead for the alliance partnership of Accenture and Nomis.