CBA Webinar

Has your Relationship Pricing Lost its Spark?

 October 17, 2017, 2 p.m. Eastern

Banks have a long history of rewarding existing lending customers with discounts under the assumption that lower rates will make them more loyal. But it seems counterintuitive to keep discounting your best customers until they are no longer profitable, especially when you don’t understand their price sensitivity. On the other hand, some banks follow the cable television model, offering temporary discounts to attract new customers before converting them to the baseline price. It’s possible that those banks are throwing away discounts on customers who might not maintain balances at the end of the promo period. So what’s the right approach to building meaningful customer relationships?

In this webinar, Rutger van Faassen, VP of US Lending at Nomis Solutions, will illustrate new ways banks are using data analytics to identify opportunities for redesigning lending products to reduce price sensitivity and achieve profitability. Attendees will learn how banks can manage the tradeoffs between relationship pricing for customer retention and customer acquisition and ensure that they are measuring the right KPIs when it comes to profitability targets. The session will focus on customer perception of value and levers other than price that banks can use to meet their portfolio goals.

Register for the webinar using discount code NMS117!»

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BAI Beacon 2017

Lighting the Way Forward

October 4-5, 2017, Atlanta, GA

Nomis VP of Deposits Brian Buckingham is one of the featured speakers at BAI Beacon 2017. He and Tom Hoscheidt, Managing Director, Research, at BAI, will be presenting October 4 at 2 p.m. Entitled "Rising Interest Rates: Now What?," their session will focus on key deposit trends reshaping deposit portfolios. Attendess will gain insights into how these trends will impact financial services strategy and what practical steps financial institutions can take to prepare themselves and ensure success in this changing landscape.

Learn more about BAI Beacon 2017 »
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