Banking Analytics Forum


Banking_Analytics_logo.pngInnovation in Deposit Accounts

October 21, 2016 | Friday, 11am CST

Join Brian Buckingham of Nomis Solutions and Oliver Small of Tangerine Bank for this joint presentation at the Banking Analytics Forum in New Orleans, LA.

Direct-bank Tangerine, formerly ING Direct and now a subsidiary of Scotiabank and Nomis Solutions, a pricing optimization provider, share a case study on how pricing strategy reduced volatility in deposit portfolio, increased deposit balances and encouraged clients to keep saving. Also discussed: the use of data analytics to target promotional offers to customer segments with attributes that led to stable deposit balances; and ‘nudging’ clients to save and encouraging bank loyalty with incentives, rewards and special offers.

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About The Author

Nomis is a fast-growing Fintech software company that combines cutting-edge Silicon Valley approaches to big data, advanced modeling, and deep analytics into the industry-leading price optimization SaaS software platform.