Intelligent Pricing for Better Banks

Customer Success Story

Canadian Personal Lender Improves Market Rank with 100K Increase in Loan Volume


In their quest to rise from #3 to #5 in Canadian personal lending, this bank knew that pricing had an important impact on a client’s choice of personal loan options. But without the price sensitivity insights required to tailor their personal lending offering to different customer segments, it was difficult to increase market share in a crowded and highly competitive Canadian market. You’ll learn how this bank realized the following benefits:

  1. Increased loans volume by an average of more than 100,000 annually for each of the first three years
  2. Increased net interest margin (NIM) by an average of 1.10% annually each year for the first three years
  3. Realized total incremental margin revenue of almost $33 million in the first three years.