Grow Your Home Lending Portfolio with Compelling Pricing and Offers
Mortgage shoppers have a lot of options, so when a bank delivers a less-than-ideal customer experience, their bottom line suffers. Everything from lack of personalized service to drawn out rate negotiations can drive customers to look elsewhere when they are shopping for a mortgage. Competitive banks offer customer-centric pricing seamlessly across channels to close offers that make the customer and the bank happy.
This three-minute video gives a quick overview of the challenges of profitable mortgage portfolio growth, including:
Lack of intelligence about the customer, such as price sensitivity and propensity
Inconsistent channel experience that creates frustration for customers
Pricing strategies that lack data-driven insights about customers and the competitive marketplace