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Intelligent Pricing for Better Banks

News Article

How lenders can use dynamic pricing to maximize profits

By Robert Phillips, 2016BAI logo.png

 

 

Why would a lender want to offer different prices to different pricing segments?

One reason is that different pricing segments have different associated variable costs—and the most important cost difference among segments is risk. Lenders have long practiced risk-based pricing to account for risk differences.

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Original article can be viewed here.