Are your customer loyalty or promotional discounts not giving you the results you wanted? This pricing approach might make sense on the surface, but in reality it is counter intuitive.
If you'd like more information on the right approach to building ideal customer relationships view our complimentary webinar 'Is Your Relationship Pricing Losing Its Spark?' hosted by VP Rutger van Faassen.
You will learn how to:
Identify the right metrics for your bank when evaluating portfolio performance.
Increase effectiveness through product design that focuses on customer value levers other than price.
Improve business outcomes by finding the right balance between incentivizing new or existing customer relationships.