Leading Canadian Mortgage Lender’s Holistic Pricing Strategy Increases Renewals
Personalized banking is a key differentiator for this large Toronto-based mortgage lender, but it was difficult to execute without a holistic view. So this bank revamped its lending process from pricing strategy through front-line execution to create a closed-loop pricing process. The Integrated Pricing Management initiative includes price optimization, customer behavior insight and offer presentment/discretion management. You’ll learn how this bank realized the following benefits:
An annual incremental net interest income (NII) of $600K per billion dollars on mortgage portfolio intake for both originations and renewals.
A 50% decrease in mortgage rate exception requests, which significantly improves margins and reduces operational cost.
Better empowerment and visibility for 6,000+ customer-facing representatives.