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Intelligent Pricing for Better Banks

Executive Brief

Reversing the Tide on Portfolio Run-off

Consumer home equity is up, HELOC originations are at their highest in almost a decade, and interest rates are stubbornly low. So why are lenders seeing a slow decline in home equity balances?
It doesn’t have to be that way. This executive brief looks at some reasons payouts outweigh utilization at many banks, and what lenders can do to reverse that trend:

  1. Increase incoming balances with the offers customers want
  2. Encourage utilization of available HELOC funds
  3. Prevent attrition by identifying at-risk accounts