An appealing offer is about more than a good product. In this era of living services, customers have come to expect everything to be tailored to their needs and available in the moment.
In this report, co-authored by Accenture and Nomis, see how banks can use advanced analytics to shape next-level pricing and offers and become hyper-relevant to their customers. See where you measure up against the leading banks in this three-stage pricing model:
Product price optimization, or prices that pivot on product rather than on customer.
Customer-centric pricing, or prices and offers that maximize customers' lifetime value.
Real-time intelligent adaptability or real-time prices reflected across products and channels.